Colophon
How this thing is made.
We're a commercial real estate publication run out of a small team, on cheap infrastructure, with strong opinions about typography. This page is the receipts.
Type
- Display: Fraunces by Undercase
- Body: Inter by Rasmus Andersson
- Mono: JetBrains Mono
Palette
- Paper: #f7f3ea
- Ink: #141210
- Forest (accent): #1f5a3a
- Saffron (CTA): #f5c44a
Stack
- Astro · Tailwind CSS
- Cloudflare Pages · Cloudflare DNS
- Beehiiv (newsletter)
- Hand-rolled love
Principles
- Clarity over cleverness
- Primary sources over pull quotes
- Useful first, funny second
- No stock photography, ever
Photography
Photography across The Upleg is sourced from Unsplash and used under the Unsplash License. Credits:
- Home aerial — Anthony Rosset via Unsplash
- Guide heroes — NNN (retail), Cap Rates (office), DSTs & News (skyline), Multifamily, Industrial (warehouse), Self-Storage — each sourced from Unsplash contributors
Thanks
To every broker, QI, lender, and owner-operator who's walked us through a deal. To the readers who hit reply. And to the 10-year, whose unpredictable mood is the reason any of this is interesting.